W SPORTSMEDIA is an international sport marketing firm with head office in Stockholm, Sweden. W sportsmedia operates across the sport business value chain with international media productions, media rights distribution, management of international sport events and athlete representation. 

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  • Visma Ski Classics

Last races of the season in South America!

Written by: Leandro Lutz And another Nordic ski season comes to an end in South America. The last days were very intense and profitable, 4 races in 5...
  • Visma Ski Classics

What about the youngsters?

Do juniors chose Visma Ski Classics or do they try to reach the national team? We have talked to the team directors Lukas Bauer and Jørgen Aukland to...
  • Visma Ski Classics

HOLA DESDE SUDAMERICA!

(Hello from South America) By: Leandro Lutz The end of winter and early spring is approaching and for the second consecutive year we have Cross...
  • Visma Ski Classics

LAST WORDS OF SUMMER WITH TORD ASLE GJERDALEN

When we now have entered september, it is time to bid adieu to this summer, but it certainly gave us great energy and boost for the looming Visma Ski...
  • Visma Ski Classics

ALLIANSLOPPET REVEALS AN INTERESTING SEASON TO COME

Photo: Alliansloppet The world’s biggest roller-ski race, to quote the organizers, Alliansloppet, 48 km, took place in Sweden yesterday (Saturday,...
  • Visma Ski Classics

SUMMER Q&A WITH BRITTA JOHANSSON NORGREN

"The heat goes on" sang the late great John Wetton (Asia), but this summer's heatwave seems to be a thing of the past as the month of August is on...
  • Visma Ski Classics

More female athletes in Visma Ski Classics!

The long distance ski championship Visma Ski Classics consist of 12 events all around Europe. The tour continues to invest in making more female...
  • Visma Ski Classics

THE COMEBACK- Q&A WITH PETTER ELIASSEN

Written by: Teemu Virtanen Photo: Magnus Östh We have been hearing it through the grapevine for some time, and it is official now. The Legend will...
  • Visma Ski Classics

A LEGEND RETURNS!

PETTER ELIASSEN RETURNS! Petter Eliassen has signed up for Team BN Bank and makes a comeback to our tour. Welcome home Petter Eliassen , we are glad...
  • Visma Ski Classics

A LEGEND RETURNS!

PETTER ELIASSEN RETURNS! Petter Eliassen has signed up for Team BN Bank and makes a comeback to our tour. Welcome home Petter Eliassen , we are glad...

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